Types of Business Research
Types of Business Research Written by William G. Zikmund, Barry J. Babin, Jon C. Carr, and Mitch Griffin in Business Research Methods. South-Western Cengage Learning. 2009. Business research covers a wide range of phenomena. For managers, the purpose of research is to provide knowledge regarding the organization, the market, the economy, or another area of uncertainty. I. Definition Business research is the application of the scientific method in searching for the truth about business phenomena. These activities include defining business opportunities and problems, generating and evaluating alternative courses of action, and monitoring employee and organizational performance. Business research is more than conducting surveys. This process includes idea and theory development, problem definition, searching for and collecting information, analyzing data, and communicating the findings and their implications. This definition suggests that business research information is not intuiti...